Working with sole traders to large clinics

Marketing for clinics
that finally delivers.

I'm Adam. No account managers, no juniors - I personally build your affordable conversion optimised website, & can run your ads when you're ready to scale. You deal with me directly, & the result is simple: more booked appointments.

19 years experience Melbourne-based Clinics only
Get in touch

Working with sole traders up to large clinics

Or check out:
Conversion optimised websites Google Ads Meta Ads
Adam, founder of Clinic Compass
Adam Nicholls · Founder, Clinic Compass
+65%
more appointments booked
vs. before Clinic Compass
19+
years of marketing experience
0
junior staff employed
Conversion optimised websites Google Ads Meta Ads
Trusted by Australian clinics
Melbourne City Chiro MAD Physiotherapy ISN Clinic Core Therapy
Example sites

Websites built to turn visitors into appointments

We offer very affordable website packages for sole traders up to large clinics, with the aim of going live within 2 weeks of sign-up.

Why Clinic Compass

Not an agency. A partner in booking appointments.

Most agencies don't know your business and run generic campaigns. We get to know your clinic first, then build a system designed to book the right appointments.

Clinics only

The playbook is built exclusively for health clinics. No time wasted bending generic marketing theory to fit your world.

We learn your business

Before a single ad is written, Adam runs a full strategy workshop. Your messaging reflects how your ideal clients actually think and talk.

Conversion-first, always

Pages are built to book appointments, not just to look nice. Every decision is measured against one goal: lower cost per booked appointment.

Continuous testing

The work doesn't stop at launch. Ads and pages are monitored daily and improved continuously based on what the data is showing.

Everything works together

Ads, pages, remarketing and content all come from the same strategy session. One cohesive system, not a pile of disconnected tactics.

You deal with Adam. That's it.

No account managers. No juniors doing the work. Adam handles your ads, pages, strategy and reporting personally - 19 years of experience on your account every day.

What's included

Everything your clinic needs to grow

Most clinics start with the website - the foundation - then scale with ads once it's converting.

Conversion-Optimised Website
Start here

Turn the traffic you already have into booked appointments

A conversion-first website that books more of your existing visitors - the foundation everything else builds on.

  • You are already getting traffic. A better-converting site is the highest-ROI move you can make - no extra ad spend.
  • Built to convert. Every page is structured around one goal: getting the visitor to book.
  • Updated like a ChatGPT message. No WordPress, no developers, no waiting.
  • Live in 2 weeks. Just a short questionnaire and your feedback - priced for clinics, not agencies.
Get a free conversion review →
Full Growth Package

Add Google & Meta ads to scale once the foundation's set

Everything in the website, plus a complete ad system that brings new patients in at a lower cost per booking.

  • Everything in the website. The converting foundation comes first.
  • Strategy workshop. A deep dive into your clinic, clients and messaging.
  • Landing pages + Google Ads. Targeted pages and daily-managed campaigns that lower cost per booking.
  • Meta advertising. Facebook & Instagram campaigns, plus remarketing.
Book a strategy call →
How it works

Simple to start. Simple to scale.

Start with a website that converts the traffic you already have - then add ads when you're ready. One journey, from the first call to a system that improves every month.

Start here Your conversion-optimised website
01

Strategy call or questionnaire

Start whichever way suits you - a strategy call or a short questionnaire - so we understand your clinic, your goals and the right place to start.

02

Your website, live in 2 weeks

We build and review your conversion-optimised site together - live within 2 weeks, and updated anytime by prompt.

Scale up Add Google & Meta ads
03

Strategy workshop & launch

A workshop shapes your messaging, then Google and Meta campaigns go live to bring new patients in.

04

Test & improve

Daily monitoring, monthly reporting and continuous improvements. The system gets better every month.

What building your website looks like

Five steps, about two weeks. You'll always know exactly where things are at and what's needed from you.

1

Questionnaire

You

Fill out a questionnaire (approx. 30-45 minutes) detailing your clinic's selling points, services, website preferences etc.

2

Data collection

Me

I will scrape your website and online reviews to find more information and copy for the new website. I also bring extensive clinic knowledge from marketing for clinics like Melbourne City Chiro - and from being a patient myself.

3

Website & content production

Me

Based on the information gathered I will create a first draft of the website for you to review.

4

Feedback and changes

You & me

Go through the process of changing the website based on any feedback.

5

Final approvals & launch

You & me

Once you give final approval, I will finalise the website and advise how to transfer the site over. We aim to be live in 2 weeks.

The result: a website that converts visitors at a higher rate and is easy to edit at any skill level.

Adam, founder of Clinic Compass
Adam
Founder, Clinic Compass
About Adam

The experience behind the results

19 years building marketing systems that deliver real business outcomes - not just clicks and impressions.

  • Working hands-on with clinics for the last 3 years, now launching the business full-time
  • Marketing Manager at Transvirtual - grew inbound leads 50%+ and SQLs 65%
  • General Manager at Proxyrack - grew revenue over 450% in 2 years
  • Account Director at Full Measure Digital - leading major client accounts
  • Founder of Wine Compass - bootstrapped from zero to $1m+ in revenue
  • Enterprise Manager at ROI.com.au - managing their largest accounts

Ready to fill your appointment book?

Clinic Compass works with a small number of clinics at a time. If you want more appointments at a lower cost, let's have a conversation.

Email: adam@cliniccompass.com.au Phone: 0413 360 468